PROFESSIONAL · CROSS-FUNCTIONAL

Product & Project
Management

Lead digital products from idea to launch — and deliver complex technology projects on time and on budget, using Agile, Scrum, and modern PM frameworks.

DURATION12 Weeks

LEVELProfessional — All Backgrounds

AWARDDFA Professional Certificate in Digital PM

PREREQUISITESNone — open to all professionals

DELIVERYOnline live sessions + project workshops

NEXT INTAKERolling quarterly intakes

Apply Now → All Programmes

PROGRAMME IMPACT

Professionals upskilled into PM roles3,200+

Completion rate93%

Report higher team effectiveness post-programme88%

Industries represented per cohort14+

Programme Overview

Africa’s fastest-growing companies are not held back by lack of ideas — they are held back by a shortage of skilled people who can translate vision into executed product. Product managers and project managers sit at the intersection of technology, business, and people — and their impact is felt across every team they touch.

This 12-week professional programme gives you a rigorous, practical grounding in both disciplines: the product thinking to shape what gets built, and the project management discipline to ensure it gets delivered. Rooted in African startup and enterprise contexts, the programme prepares you to lead digital products and programmes in any sector or organisation size.

What You Will Study

MODULE 01

Product Thinking & Discovery

User research, jobs-to-be-done, problem framing, and opportunity mapping. Running discovery sprints, synthesising insights, and writing compelling product briefs.

MODULE 02

Product Strategy & Roadmapping

Vision, goals, and metrics. OKRs, prioritisation frameworks (RICE, Kano, MoSCoW), and building stakeholder-aligned product roadmaps.

MODULE 03

Agile & Scrum in Practice

Scrum ceremonies, sprint planning, backlog grooming, and retrospectives. Kanban for continuous flow. Scaling Agile across multiple teams.

MODULE 04

Project Management Fundamentals

Scope, time, cost, and quality management. Risk registers, dependency mapping, RAID logs, and project governance. PRINCE2 and PMBoK frameworks.

MODULE 05

Stakeholder Management & Communication

Influencing without authority, managing up, cross-functional collaboration, and executive reporting. Conflict resolution and negotiation in project contexts.

MODULE 06

Digital Product Launch & Metrics

GTM planning, launch execution, KPI frameworks, and post-launch iteration. Product analytics, A/B testing, and building a data-driven product culture.

Learning Outcomes

By the end of this programme, you will be able to:

Lead product discovery and define compelling product strategies grounded in user insight

Build and maintain product roadmaps that align teams and stakeholders

Run Agile sprints and Scrum ceremonies with confidence and rigour

Manage projects using structured PM frameworks including risk, scope, and resource planning

Communicate effectively with engineering, design, business, and executive stakeholders

Measure product success with the right metrics and iterate based on evidence

Who Is This For?

Designed for professionals from any background who manage — or aspire to manage — digital products or technology projects. Ideal for business analysts, software developers moving into management, marketers working with product teams, operations managers, and early-career professionals targeting PM roles. No technical background required.

“I came from a marketing background and always felt locked out of the product conversations at my company. After this programme I was promoted to Associate Product Manager within two months. I now run our mobile app roadmap and work directly with engineering. It completely changed my trajectory.”

— Fatima A., Associate Product Manager — Accra, Ghana